Polaroid is going digital.
The classic instant camera has been re-imagined once again with the OneStep+, a new version of the device which marries analog photography and many of the benefits of a digital camera.
It looks a lot like the OneStep 2 released last year, but introduces the ability to pair it with a smartphone app, so that users can upload their Polaroids to Instagram, take portrait photos and more.
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The Polaroid has been re-imagined once again with the OneStep+, a new version of the device which marries analog photography and many of the benefits of a digital camera
THE POLAROID ONESTEP+: SPECS
The OneStep+ Polaroid camera is a modern version of the original OneStep released in the 1970s.
It’s priced at $159.99, while a pack of eight Polaroids costs $18.99.
Here’s the OneStep+ specifications:
- Prints classic Polaroid photos
- Takes 600 film that develops in 15 minutes
- Battery lasts up to 60 days
- Bluetooth connectivity
- Rechargeable battery via USB
- Takes photos in black & white, color
Like previous versions, the OneStep+ is made entirely of plastic and uses Type-600 instant film.
The OneStep+ is priced at $159.99 and can be purchased from Polaroid’s website.
A single pack of 600 instant film, in either black and white or color, costs $18.99 and includes eight Polaroids.
It brings back memories of the 1970s-era Polaroid cameras, thanks to the rainbow stripe featured prominently below the camera lens.
The rainbow stripe, or color spectrum, has become an iconic logo for the Polaroid brand over the years – something the Impossible Project (which rescued Polaroid from disappearing in 2008) is clearly trying to convey in the OneStep+.
Like the OneStep 2, the Impossible Project made some improvements to the OneStep+ to carry it into the 21st century.
‘Inspired by the original OneStep camera from 1977, the Polaroid OneStep 2 and OneStep+ are analog instant cameras for the modern era,’ Polaroid explained.
The lens has been upgraded on the OneStep+ that it can take detailed photos from as close as 12 inches away in portrait mode, which means users can take clearer selfies
‘Whether yours is connected to your phone, or helping you unplug, you’ll discover new ways to play and share a moment you can hold.’
The lens has been upgraded so that it can take detailed photos from as close as 12 inches away in portrait mode, which means users can take clearer selfies.
But the only way to take advantage of this feature is to connect the camera to your smartphone.
Users simply press the ‘+’ button next to the lens, which pairs the camera with the Polaroid Originals app, using a Bluetooth connection.
Users simply press the ‘+’ button next to the lens, which pairs the camera with the Polaroid Originals app, using a Bluetooth connection. That gives users access to seven new features
Some of the features give users better control over when the camera takes a photo, such as a timer, remote trigger and noise trigger, which will capture photos when there’s a loud sound
That enables access to seven new features, which include Portrait Mode, Remote Trigger, Double Exposure, Light Painting, Self Timer, Manual Mode and Noise Trigger.
Remote Trigger allows you to use your smartphone as a trigger to take a photo from afar, while Double Exposure lets users overlay two photos in a single photo.
Light Painting captures the light trails left behind by a flashlight, sparkler or other light source, creating brushstroke-like effects in photos.
Manual Mode gives users greater control over aperture, shutter speed, flash intensity and photo ejection.
Pictured is the Double Exposure feature, which lets users overlay two photos in a single shot. OneStep+ also includes a scanning feature that lets users instantly share pics on social media
The Noise Trigger feature lets users adjust the app’s settings to take a photo when it registers a loud sound, such as clapping or a dog barking.
It also includes a scanning feature that enables users to seamlessly transfer their Polaroids onto their smartphone.
Users can take a photo of any Polaroid picture and, using AI, it will automatically crop, straighten and remove any glares.
Photos can then be instantly shared to apps like Instagram or Facebook.